Scopus İndeksli Yayınlar Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12514/3596

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Application of muntz-legendre polynomials for solving complex differential equations
(Sigma Journal of Engineering and Natural Sciences, 2021) Düşünceli, Faruk; Çelik, Ercan; Department of Economics / İktisat Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This paper has obtained the numerical solutions of complex differential equations using the Müntz-Legendre Polynomials. The technique was performed on test problem. Then, different technical error analyses were applied to the test problem. Finally, when exact solutions and numerical solutions were compared with tables and graphs, it was realized that our method is practical and reliable.
Citation - WoS: 7
Citation - Scopus: 8
Applications of He's Semi-Inverse Variational Method and Item To the Nonlinear Long-Short Wave Interaction System
(inst Advanced Science Extension, 2019) Düşünceli, Faruk; Manafian, Jalil; Baskonus, Haci Mehmet; Dusunceli, Faruk; Department of Economics / İktisat Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This work deals with exact soliton solutions of the nonlinear long-short wave interaction system, utilizing two analytical methods. The system of coupled long-short wave interaction equations is studied by two analytical methods, namely, the generalized tan (phi/2)-expansion method and He's semi-inverse variational method, based upon the integration tools. Moreover, in this paper, we generalize two aforementioned methods which give new soliton wave solutions. Abundant exact traveling wave solutions including solitons, kink, periodic and rational solutions have been found. These solutions might play an important role in engineering and physics fields. By using these methods, exact solutions including the hyperbolic function solution, traveling wave solution, soliton solution, rational function solution, and periodic wave solution of this equation have been obtained. In addition, by using Matlab, some graphical simulations were done to see the behavior of these solutions. (C) 2019 The Authors. Published by IASE.
Citation - WoS: 1
Citation - Scopus: 3
Beef and milk price links in Turkey
(2013) Tekgüç, Hasan; Özertan Gökhan; Tekgüç Hasan; Department of Economics / İktisat Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This article addresses the recent beef price spikes in Turkey, using contemporary time-series analysis. The arguments point to the impact of low milk prices that led to liquidation of dairy herds and decline of beef prices initially due to the liquidation and increased meat supply, and subsequent price increases in the next year due to decreased supply. The results revealed that dairy herd liquidation had a delayed impact of a year to 18 months on farm, wholesale, and retail beef prices, Those effects wore off over a two-year time period.
Can Capability-Based Education and Social Policy Help Resolve the Middle East and North Africa (Mena) Gender Paradox ? A Case Study of Tunisia
(Routledge, 2025) Çuhadar, Pınar; Kawamura, Y.; Jawad, R.; Department of Economics / İktisat Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This study aims to re-evaluate the MENA gender paradox, where women's participation in employment is low despite their higher access to education. Arguments about the inclusiveness of education suggest that economic impoverishment and social policies, such as social protection, labour market interventions, and redistribution, which become restricted by economic policies, can weaken the link between education and social mobility. The MENA region faces these issues. Tunisia, a pioneering country in women's rights since its independence, is no exception. We focus on Tunisia using the capability approach, which offers an alternative perspective by including the aspect of freedom to do or to be in order to live a life that individuals value, in the fields of development, education, and social policy, providing agency and empowerment. We examined economic factors and included their relationships with political institutions in the discussion. Through this analysis, we conclude that the situation in Tunisia should be viewed as capability deprivation rather than a paradox. © 2025 Human Development and Capability Association.
Citation - WoS: 20
Citation - Scopus: 26
Can entrepreneurial knowledge boost the entrepreneurial intent of French students? The mediation role of behavioral antecedents
(Emerald, 2022) Almohammad, Dawoud; Durrah, Omar; Almohammad, Dawoud; Ahmed, Faisal; Department of Management / İşletme Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
Purpose: Entrepreneurial knowledge occupies a significant place in policy discourse and practice, especially in developed economies. This study aims to examine the effect of entrepreneurial knowledge on the components of entrepreneurial intent of undergraduate students. The authors seek to decipher a deeper understanding of their orientation for engaging in new ventures. In addition, we analyze the mediating role of behavioral antecedents between entrepreneurial knowledge and entrepreneurial intent. Design/methodology/approach: The authors collected the primary data of 400 undergraduate students from French universities and used structural equation modeling through Smart PLS software for testing several pertinent hypotheses. Findings: The study’s results revealed that entrepreneurial knowledge negatively affects students’ attitudes in choosing entrepreneurship in favor of a corporate job. In addition, entrepreneurial knowledge does not affect the social norms and self-efficacy that shape entrepreneurial intent. Interestingly, our study also revealed no mediating role between entrepreneurial knowledge and students’ self-efficacy. Originality/value: The findings of this study will contribute to the academic discourse on the role of entrepreneurial knowledge and its potential effect in promoting entrepreneurship. Furthermore, this study has policy implications and solicits developing entrepreneurship programs to enhance entrepreneurial intent among young people.
Citation - WoS: 2
Citation - Scopus: 3
Career Aspirations of Refugee Women in Turkey Within the Context of Higher Education
(Palgrave Macmillan Ltd, 2024) Sakız, Halis; Cirkin, Zeynep; Çuhadar, Pınar; 02.04. Department of Educational Sciences / Eğitim Bilimleri Bölümü; Department of Economics / İktisat Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 02. Faculty of Letters / Edebiyat Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
Access to higher education for refugees remains a focal point in discussions concerning human rights. In the aftermath of the Syrian civil war, T & uuml;rkiye has become a significant host country for forcibly displaced individuals. While the Turkish government has implemented an open-door policy toward refugees, the actual participation of women in higher education and the workforce falls short of anticipated levels. Through the lens of Amartya Sen's Capability Approach (CA), this study delves into the perspectives of Syrian refugee women regarding their experiences with higher education in T & uuml;rkiye and investigates how their educational pursuits shape their career aspirations. Employing a qualitative methodology involving semi-structured interviews, this research examines the viewpoints of 40 women enrolled in a state university in T & uuml;rkiye. The findings underscore the role of higher education in enhancing women's career-related skills, fostering their awareness of rights, and predominantly fostering optimistic outlooks toward future labor market engagement.
A Case Against Average Inflation Targeting
(Routledge Journals, Taylor & Francis Ltd, 2025) Yılmaz, Yusuf Ömür; Department of Economics / İktisat Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
Well-anchored inflation rate below a constant inflation target rate of 2% leads policymakers to seek make-up policies, including Average Inflation Targeting, Price Level Targeting, etc. In light of this, this article mainly aims to find out which policy rule - Average Inflation Targeting, Constant Inflation Targeting and Price Level Targeting - provides better macroeconomic performances at lower interest rates. Average Inflation Targeting policy is welfare improving against the Constant Inflation Targeting, but not Price Level Targeting. We conclude that a comparative application of the Price Level Targeting produces better macroeconomic performances, despite some weaknesses. We also discuss the source of the latest US inflation rate surge, and find that the design of the average inflation targeting policy can be responsible for extra inflation rate volatility.
Citation - WoS: 51
Citation - Scopus: 62
The Cittaslow Philosophy in the Context of Sustainable Tourism Development; The Case of Turkey
(Tourism Management, 2014) Ekinci, Mehmet Behzat; Department of Economics / İktisat Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This paper studies the Cittaslow (slow city) philosophy in terms of sustainable tourism development (STD); and in this context research was undertaken for the case of Turkey. Cittaslow, a movement rooted in STD philosophy, aims to encourage the development of tranquil cities already known for their historical, natural, socio-cultural, and touristic features and the intention is to offer a significant contribution to systematic and rapid implementation of STD on a global scale. This paper, which makes a particular study of the practice of STD in Turkey, offers new candidate cities (Uzungöl, Hasankeyf, Safranbolu, Ürgüp, and İznik) and, thus, endeavours to contribute to the spread of STD throughout the whole country. In this study, above-named cities were found to be particularly good candidates for Cittaslow membership. In addition to these: Tatvan, Midyat, Alanya, and Fethiye were also found to be potential Cittaslows even though they fail to meet the population criterion.
Citation - WoS: 10
Citation - Scopus: 10
Construction labour, subcontracting and masculinity: “construction is a man’s job”
(Construction Management and Economics, 2020) Çınar, Sidar; Department of Economics / İktisat Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This study examines how construction workers construct their male identity on the basis of their job requirements. A qualitative field research comprising in-depth interviews was conducted with 32 construction workers in Diyarbakır to examine subcontracting in Turkey’s construction sector. The findings show that by defining construction labour in terms of physical capacity, an outcome of the labour conditions shaped by the practice of subcontracting, construction work have become naturalised as a man’s job. The findings also illustrate how construction produces different masculinities that intersect with the understanding of working class shaped by the role of men being the head of the family rather than a single notion of manhood shaped by physical working conditions. Nevertheless, the male worker culture that feeds off different masculinities still retains the power to dominate and exclude women as workers from the construction site, e.g. through means of sexual harassment.
Citation - WoS: 20
Citation - Scopus: 24
Deciphering the Motives, Barriers and Integration of Syrian Refugee Entrepreneurs Into Turkish Society: a Sem Approach
(Emerald Group Publishing Ltd, 2021) Almohammad, Dawoud; Durrah, Omar; Ahmed, Faisal; Department of Management / İşletme Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
Purpose This study/paper aims to explore the effect of motives and barriers of Syrian refugee entrepreneurs on social and economic integration into Turkish society. Design/methodology/approach Using a convenience sampling technique, data was collected using a questionnaire from 300 Syrian entrepreneurs who have entrepreneurial ventures in Turkey. The collected data was analyzed using structural equation modeling through an AMOS software. Findings The results of this study indicate a significant influence of both individual and contextual motives on integration into Turkish society. However, the individual and contextual barriers do not appear to affect integration. Originality/value This research contributes to the literature investigating the motives and barriers in relation to social and economic integration into Turkish society.
Citation - WoS: 1
Citation - Scopus: 1
Determinants of the economic adaptation of refugees: the case of Midyat Camp
(2021) Aljasem, Abdulnaser; Abedtalas, Musallam; Lokman Toprak, Wissam Aldien Aloklah, Abdulhamid Alawak, Şehmus Aykol; Toprak, Lokman; Abedtalas, Musallam; Al Jasem, Abdulnaser; 11.01. Department of Gastronomy and Culinary Arts / Gastronomi ve Mutfak Sanatları Bölümü; Department of Management / İşletme Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 11. Faculty of Tourism / Turizm Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
In the context of the bottom-up approach to development and poverty reduction, this is the first study to use the Sustainable Livelihood Approach (SLA), with a slight adjustment, to study the economic adaptation of refugees within camps. The object- ive of this study was to explore the factors affecting the economic adaptation of refugees in Midyat Refugee Camp in Turkey. The study used a focus group to help design the questionnaire that was subsequently used to collect data from a sample of 393 households in Midyat Camp. The data was used to estimate a Structural Equations Model. The findings indicated that the most important factors in deter- mining refugees’ economic adaptation are human capital, social capital and institutions.
Development of a Consumer-Based Brand Equity Strategy for the Positioning of Football Team Brands
(Henry Stewart Publications, 2024) Gülmez, Yavuz Selim; Boyraz, E.; Department of Management / İşletme Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This paper develops a brand positioning strategy based on consumer-based brand equity for football team brands. The study is designed and validated in three separate empirical phases. In Study 1, the authors interviewed experts in the field using a qualitative research design and identified the football team brands with the highest consumer-based brand equity. In Study 2, the authors applied explanatory factor analysis to the spectator-based brand equity scale to find the appropriate factors for evaluating the identified team brands. In Study 3, the authors used multidimensional scaling and evaluated and discussed team brands based on the identified factors. As a result of the research, an ‘ideal brand’ had to be designed, taking into account the ten football team brands identified in Study 1 and the six factors identified in Study 2. This brand was rated ‘best’ across all factors and compared with other brands. The authors recommend this new brand positioning strategy to practitioners and emphasise that future studies should be conducted in other countries and for other sports disciplines. © HENRY STEWART PUBLICATIONS.
Dynamic Panel Data Analysis Of Political Economy, Climate Change And Agriculture İn Developing Countries;
(Turkish Journal of Agricultural Economics, 2020) Çuhadar, Pınar; Department of Economics / İktisat Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
Purpose: The aim of this study is to test empirically the relationship between climate change and agriculture in developing countries within the frame of the political economy. The extreme events related to climate change such as floods, desertification, loss of fertile soil, water scarcity, drought, rising at sea level negatively affect human life economically, politically and socially. As a global public good, implementations of natural environment protection strategies seem to be possible through international cooperation. However, the limited state capacity of many developing countries’ do not allow this cooperation. One of the factors preventing this cooperation is the production structure of developing countries. As a matter of fact, the agriculture sector, having great importance of the production, consumption and distribution relations of developing countries, feeds climate change with the use of natural resources and effected by these changes too. Design/methodology/approach: In this context, the relationship between carbon emission levels, agricultural value added, irrigated agricultural land, participatory democracy, urbanization, reel GDP percapita and energy use data belonging to twenty developing countries having the highest agricultural value added between 2000-2014 is examined by the System Generalized Moments Method (GMM-sys). Findings: The agricultural value added and participatory democracy and energy use have statistically significant effect on carbon emission. Originality/value: The study is one of the research that tests the relationship between agriculture and climate change with the political economy variable. © 2020, Turkish Journal of Agricultural Economics. All rights reserved.
Citation - WoS: 42
Citation - Scopus: 49
Effect of Economic Policy Uncertainty on Co2 With the Discrimination of Renewable and Non Renewable Energy Consumption
(Pergamon-elsevier Science Ltd, 2024) Atay Polat, Melike; Ilhan, Ozturk; Usama, Al-Mulali; Savranlar, Buket; Polat, Melike Atay; Metawa, Noura; Raboshuk, Alina; Department of Economics / İktisat Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
The link between policy -related economic uncertainty and the environment has a new and developing literature. In this study, the effects of economic policy uncertainty, energy consumption and economic growth on pollution in G7 countries are investigated by using methods of moments quantile regression over the perod of 1995-2018. According to the long run coefficient estimation results, in the model in which the fossil fuel energy consumption variable is used as an energy consumption indicator, economic policy uncertainty has a reducing effect on emissions at all quantile levels. Although this negative effect becomes more pronounced as the quantile level increases, it is statistically insignificant at the 0.90 quantile level. In the model that includes fossil fuel energy consumption, the coefficient of economic policy uncertainty variable is negative in all quantiles and is significant only at the 0.30 and 0.40 quantile levels. In addition, while a U-shaped relationship is detected between economic growth and emissions in these countries, the destroying effect of fossil fuel energy on environmental quality is confirmed in all quantiles. Thus, it should be a priority to support the developments in growth performance with environmental regulations, encourage energy -saving and energy -efficient practices as well as to establish the legal infrastructure.
Citation - WoS: 2
Citation - Scopus: 1
Energy-Aware Scheduling in Flow Shops: a Novel Artificial Neural Network-Driven Multi-Objective Optimization
(Taylor and Francis Ltd., 2025) Aslan, Şehmus; Department of Management / İşletme Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
Group technology is a managerial strategy used to optimize production by reducing setup times, lead times, and work-in-process inventories. Research on flow-shop sequence-dependent group scheduling problems (FSDGSPs) has primarily focused on minimizing makespan and total flow time to improve efficiency. However, the need for energy-efficient scheduling in FSDGSPs remains underexplored despite increasing sustainability concerns. To address this, the energy-efficient flow-shop sequence-dependent group scheduling problem (EEFSDGSP) is introduced. A novel multi-objective optimization (MOO) technique, the artificial neural network-based multi-objective genetic algorithm (ANN-MOGA), is proposed to minimize makespan and energy consumption in EEFSDGSP. ANN-MOGA advances MOO by using a neural network to evaluate fitness and guide selection, reducing computational complexity versus traditional methods like NSGA-II and SPEA2. A post-processing step (PPANNS) further enhances solution diversity and distribution. Results show ANN-MOGA, especially with PPANNS, outperforms NSGA-II and competes effectively with SPEA2 in larger problem instances. © 2024 Informa UK Limited, trading as Taylor & Francis Group.
Citation - WoS: 10
Citation - Scopus: 20
Entrepreneurship in Crisis: The Determinants of Syrian Refugees' Entrepreneurial Intentions in Turkey
(Sustainability, 2021) Almohammad, Dawoud; Rashıd, Mohamad; Taher, Alkhalaf; Mohamad, Rashid; Department of Political Science and International Relations / Siyaset Bilimi ve Uluslararası İlişkiler Bölümü; Department of Management / İşletme Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This study aims to identify the determinants of entrepreneurial intentions among Syrian refugees in Turkey. The research, based on planned behaviour theory, focused on the impact of the refugee context on those intentions and thus on the attitudes and behaviour of entrepreneurs. The study is based on the positivist paradigm, and a quantitative methodology was used to collect data. We preferred the method of convenience sampling and chose 122 entrepreneurial projects at the beginning of 2020. The results show that psychological characteristics have no significant impact. Motivation, conviction, and independence are not sufficient conditions for the choice of an entrepreneurial profession. Self-standards do not affect the entrepreneurial intentions of refugees, as support from family and friends may not be sufficient reason to engage in an entrepreneurial project. However, entrepreneurship emerged among the refugees distinguished by perseverance, efficiency, a spirit of innovation, prior experience, adequate perceptions of barriers, and having the resources needed to implement projects. The refugee context has a negative emotional impact on entrepreneurship for reasons related to conditions of instability, language difficulties, the need for capital to invest, and a lack of entrepreneurial knowledge. The research findings can be used to support the role of humanitarian organisations, UN agencies, and host governments in developing a deeper understanding of entrepreneurial intentions in the refugee context. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.
Citation - WoS: 11
Citation - Scopus: 13
Environmental Deterioration, Renewable Energy, Natural Resource Rents, and Schooling in Türkiye: Does the Degree of Energy Transition Matter for Environmental Quality?
(Academic Press Ltd- Elsevier Science Ltd, 2024) Atay Polat, Melike; Atay Polat, Melike; Bulut, Ahsen Seda; Department of Economics / İktisat Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
Within the literature on energy and environmental economics, it is generally acknowledged that renewable energy can improve environmental quality; however, certain papers suggest that an optimal level of the usage of renewable energy sources may exist. Consequently, the utilization of renewable energy sources can result in environmental degradation up to a certain threshold. Then, environmental quality can be enhanced through the continued application of renewables. This indicates that the link between renewable energy and environmental devastation is inverted U-shaped. This paper presents empirical evidence concerning this possible association between renewable energy and environmental destruction in T & uuml;rkiye, a country where fossil energy predominates in the energy mix. Additionally, the paper investigates the environmental influences of natural resource rents and schooling. This study utilizes annual data from 1971 to 2020 and implements time series methodologies that rely on the Fourier approximation. The paper thus accounts for an undetermined quantity of structural breaks. The results suggest that an inverted U-shaped link occurs between renewable energy and environmental destruction, signifying renewable energy initially contributes to a diminution in environmental quality before subsequently improving it. Additionally, environmental quality is positively associated with natural resource rents and negatively associated with schooling, according to the findings. Furthermore, the findings reveal that schooling worsens the combined effect of renewable energy on environmental degradation. These conclusions are discussed in the paper.
The European Union Dilemma of the Kurds: High Support for Membership despite Lack of Sufficient Trust
(SETA FOUNDATION, 2018) Samur, Hakan; Ekinci, Mehmet Behzat; Department of Economics / İktisat Bölümü; Department of Political Science and International Relations / Siyaset Bilimi ve Uluslararası İlişkiler Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
How people in member and candidate states are oriented toward the European Union - meaning, how well they know and how they evaluate the EU-is significant with regard to the sustainability of the EU. Because of the critical place of the Kurdish issue on the agenda of Turkey's accession process to the EU, the orientation of the Kurds toward the union has been of particular importance. This article, therefore, analyzes the Kurdish orientation toward the EU on the basis of comprehensive fieldwork conducted in the southeast of Turkey, where the majority of the country's Kurdish population is located.
Evaluation Of The Relationship Between Foreign Trade Liberalization And Unemployment Within The Framework Of The Heterogeneous Firm Model;
(Sosyoekonomi Society, 2022) Çirkin, Zeynep; Göksel, T.; Department of Economics / İktisat Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
This study investigates how foreign trade liberalization affects unemployment by using the Melitz model (2003), which is one of the intra-industry trade models expressing trade between countries with similar technologies, preferences, and cost structures that make up a large part of international trade. The Melitz model (2003) is remodelled by efficiency wage theory to endogenize unemployment. The model is solved by numerical method. It is assumed that market expansion and competition in the market occur simultaneously. The effect of liberalization on unemployment varies depending on which of two factors, market expansion or competition, dominates the other. According to the results, unemployment decreases when market expansion dominates the competition, while unemployment increases if competition dominates market expansion. In addition, it has been observed that there is an increase in the total amount of production, productivity, and unemployment insurance when market expansion is dominant. Also, it has been observed that there is a decrease in the total amount of production, productivity level, and unemployment insurance when competition in the market is dominant. © 2022, Sosyoekonomi Society. All rights reserved.
Evidence From Turkish and Syrian People for the Measurement Invariance of the Cbbe Scale and Clues for the Distribution Strategies of the Brands
(Kodisa Foundation, 2023) Kayaoğlu, Ahmet; Gülmez, Yavuz Selim; Kayaoglu, Ahmet; Gulmez, Yavuz Selim; Department of Management / İşletme Bölümü; 04. Faculty of Economics and Administrative Sciences / İktisadi ve İdari Bilimler Fakültesi; 01. Mardin Artuklu University / Mardin Artuklu Üniversitesi
Purpose: This research aims to test the measurement invariance of the consumer-based brand equity scale on Turkish and Syrian university students who live together but are from different cultural groups. Research design, data, and methodology: The consumer- based brand equity scale developed by Buil et al. (2008) is applied to the participants. In testing the consumer-based brand equity scale, the Netflix brand, which is considered well-known by both cultural groups, is preferred. It is thought that choosing an internationally recognized brand would facilitate the conduct of this research. Structural invariance and measurement invariance are tested using structural equation modeling. Results: The consumer-based brand equity scale has measurement invariance on Turkish and Syrian university students. Therefore, it has been revealed that the responses of participants from both cultures regarding the Netflix brand are comparable. Conclusion: The findings of the study provide clues for practitioners to review their distribution strategies. As a matter of fact, cultural studies conducted in different countries are common. Still, the originality of this study is ensured by the profile of participants who live in the same country but come from different countries.

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